Advanced Digital Marketing Course in Bangalore
Get Paid Internship Upto 10K Stipend
- Online & Offline Office Training Program
- 2 Months Program Includes Training & Internship
- Gain Project Experience Certificate & Experience Letter
Highest Rated and Certified Digital Marketing Partner
Why Digital Marketing Course in Bangalore at Prodigiter?
Internship
Opportunities with Placement Assistance
Top-Notch Faculty
Trainers at Prodigiter are passionate about training and carry 10+ years of industry experience.
Live Agency Projects
Master digital marketing with real client projects
Endless Job Opportunities
Gain access to unlimited job opportunities
Apply & Get Internship
Digital Marketing Skills Covered
SEO
Google Ads
Social Media Marketing
Content Marketing
Lead Generation
Design Thinking
Campaign Management
Email Marketing
What You Learn (Tools and Technologies)
Advanced Digital Marketing Training Approach at Prodigiter
Course Curriculum
In this module, you will learn about Digital Marketing, different aspects of Digital Marketing and how digital marketing will help every business.
- What is Digital Marketing?
- Evolution of Digital Marketing
- Digital Marketing Vs Traditional Marketing
- Channels of Digital Marketing
- Create Buyer Persona
Hands-On/Demo : Creating a Buyer Persona
In this module, you will discover the launch of a new website, considering the many aspects of web development while building a business website.
- Introduction to WordPress
- Advantages of WordPress
- Get familiar with the WordPress UI
- How to pick a name for your website ?
- Domain Name Registration
- Hosting Plan selection
- C-panel Management
- File Manage and Subdomains
- SSL Certificate installation
- WordPress Installation on Server
- WordPress Dashboard
- Pick a theme / design for your website
- Installing and Customizing Themes
- Creating Categories, Pages and Posts
- Adding Menus
- Adding Widgets
- Installing Plugins
- Consider starting a blog
- Adjust your site navigation
In this module, you will learn the process of improving your site to increase its visibility (Ranking on the First page) when people search for products or services.
- How does the search engine work?
- Crawling, Indexing and Page Ranking Mechanisms.
- Google Sandbox concept.
- Understanding SERP – Search Engine Results Page
- Google Algorithm updates.
- Fixing Panda, Penguin, Hummingbird updates.
Tools : MOZ SEO Tool, Ahrefs
You will learn how to integrate Generative AI (GenAI) tools into your marketing strategies to enhance creativity, optimize campaigns, and automate workflows for improved results.
- Introduction to Generative AI in Marketing
- Understanding AI Tools: ChatGPT, MidJourney, DALL·E, and Others
- Content Creation with AI: Blogs, Ads, and Social Media Posts
- AI-Driven Visual Design and Branding Assets
- Personalizing Customer Experience with AI Tools
- Automating Email Campaigns with AI-Powered Solutions
- Enhancing SEO with AI-Generated Content and Keywords
- AI for Audience Insights and Market Analysis
- Ethical Use of Generative AI in Marketing
- Best Practices for Integrating AI Tools into Digital Campaigns
Hands-On/Demo:
- Creating AI-generated social media content, blog posts, and visuals
- AI-driven campaign optimization and personalization
Tools: ChatGPT, MidJourney, Canva AI, HubSpot AI, Jasper, SEMrush AI, and other GenAI tools
In this module, you will learn the process of improving your site to increase its visibility (Ranking on the First page) when people search for products or services.
- What are Keywords?
- Types of Keywords.
- Keyword Ideas Generation – Uber Suggest
- Google Keyword Planner Tool
- Keywords Analysis Tools.
- Keywords Research Process.
- Google Search Operators.
- Competition Analysis.
- Using tools for Competition Analysis
Hands-On/Demo : Keyword Planning
Tools : Google Keyword Planner, Uber Suggest, Semrush, LSI Graph, Google Search Console
In this module, you will learn the process of improving your site to increase its visibility (Ranking on the First page) when people search for products or services.
- Fundamental On-page Factors.
- Setting a Title for the Page/Post.
- Setting proper Description for your page/post.
- Page/post URL & its importance.
- Headings, Importance of Heading and Rules.
- Image Filename Optimisation.
- Image Alt tag and its Importance.
- Keywords placement and keyword Ratio/keyword density.
- Importance of content.
- Content Quality
- Plagiarism checking tools
- Creation of Robot.txt
- Creation & integration Sitemaps.
- Site Speed Analysis.
- Images optimizations.
- Anchor Links Optimization.
Hands-On/Demo : Onpage Optimisation
Tools : Scream Frog, Yoast SEO, Uber Suggest
In this Digital Marketing training module, you will learn how to use the
google analytics tool, analysis of data and report generation.
- Introduction to Google Analytics
- How to set up Analytics Account
- Google Analytics Dashboard
- Goals and Conversions
- How to set up Goals?
- Types of Goals
- Bounce Rate
- How to Integrate Ads and Analytics account?
- How to Integrate Ads and Analytics account?
- How to set up Filters?
- How to view customised reports?
- Traffic Sources/Channels
- Traffic Behavioural flow
Hands-On Demo : Report Generation
- In this module, you will learn how to indexing a website.
Adding Website to Search Console & Verification Process. - Setting Geo-target location.
- Search Queries Analysis
- Filtering Search Queries.
- External Links Report
- Crawls Stats & Errors.
- Fixing Crawl Stats Errors.
- Fixing 404 Errors.
Hands-On Demo : Indexing the Website
In this Digital Marketing training module, you will learn how to drive traffic to your website using Link Building Off-Page SEO techniques and tools such as Ahrefs, Moz, SEOptimer, Google Search Console, and more.
- Introduction to Off-Page Optimization.
- What is Link Building?
- Types of Linking Methods (One Way, Two Way and Three-Way Links).
- Types of backlinks – Do-Follow Vs. No, Follow.
- Directory Submissions.
- Social Bookmarking.
- Local Business Listing.
- Using Classifieds for Inbound Traffic.
- Generating Links from QA Sites.
- Guest Blogging.
- Blog Commenting.
- Links Analysis Tools. – (Ahrefs, SEMrush, Moz, SpyFu keyword tools)
Hands-On Demo : Off-Page Optimisation
Tools : Semrush, Ahref, Moz, Uber Suggest
- Introduction to Google Ads & PPC Advertising
- Setting up a Google Ads Account
- Ads Dashboard
- Key Terms in Ads – PPC, Bidding, Ad Rank, Quality Score, CTR
- How does Ads rank Ads?
- How does bidding work?
- Importance of Quality Score
- Creating Good Landing Pages
- Types of Campaigns
- Creating Search Campaigns.
- Location Targeting.
- Different types of Location Targeting.
- Different types of bid strategies – Manual and Auto.
- Advanced bid strategies – Enhanced CPC CPA.
- Ad-extensions & Types of Ad-Extensions.
- Adding Ad-Extensions in Campaigns.
- Creating Ad Groups.
- 18 Targeted keywords.
- Finding relevant keywords, Adding keywords in ad-group.
- Types of keywords, Phrase, exact, broad & negative.
- Creating ads – Display & destination URL.
- Tracking Performance/Conversion.
- Importance of CTR in optimisation & How to increase CTR.
- How to increase quality score.
- Importance of negative keywords in optimisation
- Evaluating campaign stats.
- Creating Display Campaign.
- Types of display campaigns- All features, Mobile app, Remarketing, Engagement.
- The difference in Search & Display Campaign Settings.
- Ad-scheduling & Ad-delivery.
- Ads placement.
- Remarketing.
- Setting up Remarketing Campaign.
- Creating Remarketing Lists.
- Custom Audience.
Hands-On Demo : Google Ads Account Setup and Management
In this Digital Marketing training module, you will learn how to use Social
media for your Digital Marketing to create a business page, ad pages, accounts and Usage.
- Facebook Business/Brand Page Creation
- Instagram user profile Creation & Business account Creation
- LinkedIn Company Page Creation, Layout Groups and Articles
- Importance of Twitter in building a brand & business
- Youtube Page Creation and Optimisation
- Content Strategy for the above social media account
Hands-On/Demo : Brand Page Account Creation and Optimisation
In this Digital Marketing training module, you will learn how to gain organic
traffic on Facebook & Instagram and run paid ads on these platforms.
- Introduction to Facebook and Instagram
- Business Manager and Ad Account Creation
- Type of Ads and its importance
- Facebook Ad Librar
- Ad Creation on Awareness (Brand Awareness, Reach)
- Ad Creation on Consideration (Traffic, Engagement, App Installs, Video Views, Lead
Generation. Message) - Ad Creation on Conversions (Conversions, Catalog Sales, Store
- Facebook pixel and tracking
- Custom Audience & Look Alike Audience
- Creating Reports
Hands-On/Demo : Facebook campaign setup and Execution
Tools : Facebook & Instagram
Certifications : Social Media Certification
- What is E-mail Marketing?
- How is E-mail Marketing Important in Digital Marketing?
- Why E-mail Marketing?
- Tools in E-mail marketing
- How to do List building
- Use of Mailer lite
Hands-On Demo : Email Campaign Setup and Execution
In this Digital Marketing module, you will learn critical online reputation that reflects your overall brand and business health and is a leading indicator of future potential growth
and success.
- Importance of Online Reputation Management
- Why Online Reputation Management Matters
- Online Reputation Management Steps
- Be Prepared
- Search Yourself – Set Google Alerts
- Define Spokesperson & Channel
- List The Possible Risks
- Tracking and monitoring
- Brand Monitoring
- Buy Your Negative Keyword Domain Name
- Create A Presence On Any And All Relevant Web Properties\
- Don’t Neglect Your Social Media Accounts
- Blog
- Listen
- Apologise
- Make The Investment
In this Digital Marketing module, you will learn about the freelancing and its benefits.
- What Is Freelancing?
- Checklists To Start Freelancing
- How To Start Freelancing?
- Pros & Cons
- Best Five Freelance Sites
- Successful Freelancers
- Become a Successful Freelancer
- Benefits Of Freelancing
Hands-On Demo : Google Ads Account Setup and Management
You will learn how to integrate Generative AI (GenAI) tools into your
marketing strategies to enhance creativity, optimize campaigns, and automate workflows for
improved results.benefits.
- Introduction to Generative AI in Marketing
- Understanding AI Tools: ChatGPT, Bing AI, Gemini AI, and Others
- Content Creation with AI: Blogs, Ads, and Social Media Posts
- AI-Driven Visual Design and Branding Assets
- Personalizing Customer Experience with AI Tools
- Automating Email Campaigns with AI-Powered Solutions
- Enhancing SEO with AI-Generated Content and Keywords
- AI for Audience Insights and Market Analysis
Hands-On/Demo:
-Creating AI-generated social media content, blog posts, and visuals
-AI-driven campaign optimization and personalization
- Technical SEO, Local SEO, Mobile SEO
- Content Planning And Marketing
- Link-building Hacks and Advance Strategies
Real Time Project : Inhouse SEO Project: SEO Auditing, Technical SEO, Content Optimisation, Link Building Plan, and Execution
- Manage and Scale Search, Display, Video and other Campaign types – Learn Advance Configuration and Bid Strategies
- Remarketing Campaigns and Best Practices
- Improve Results using Ad testing & Other techniques
Real Time Project : Lead Generation Campaign, Local Business Campaign, App Promotion Campaign, E-commerce Campaign Setup
- Manage & Scale Facebook, Instagram & LinkedIn (Brand Awareness, Lead Generation, Traffic Conversion) Campaigns
- Learn to build Advanced Targeting Audience
- Remarketing Campaigns and Best practices
- Improve Results using Ad testing & Other techniques
Real Time Project : Brand Awareness Campaign, Remarketing Campaign, Lead Generation Campaign, Product Launch Campaign and More.
- Build a professional portfolio that demonstrates your industrial and personal work, with live assessment on projects, assignments and case studies and digital marketing skills under the expert guidance of industry experts.
- Build a solid CV and optimize your LinkedIn profile such that it stands out from the crowd. Under expert supervision, optimize the structure and content of your CV/LinkedIn profile as per your course relevance and the job opening you’re applying for.
- One-on-one mock interviews with industry experts, insights from mentors, trainers and our alumni panel and other such resources are made available to you upon completion of the course.
- This is to ensure that you are fully prepared, polished and groomed for any interview in your specialisation of choice and can kickstart your career without any hiccups.
Globally Recognized Digital Marketing Course Certifications
Hubspot Certification
Google Ads Certification
Display Ads Certification
Video Ads Certification
Google Analytics
Shopping Ads Certification
Our Best Digital Marketing Class Real-Time Projects
Hear What Our Advanced Digital Marketing Class Students Say
Digital Marketing Salary Trends
Prodigiter's Learning Path
Where Our Advanced Digital Marketing Course Alumni Work?
certifications
Prodigiter's Certifications To Mark Your Progress
Our Digital Marketing Trainers and Mentors
Sagar Saunshi
Co-Founder & Head of Growth
Recognitions
- Founder and CEO of Web Converts, Sagar Saunshi is a distinguished performance marketing expert with over nine years of experience in the digital marketing arena.
His strategic understanding and innovative approach have propelled numerous businesses toward exponential growth. At Prodigiter, Sagar imparts his extensive knowledge, guiding students to master the intricacies of digital marketing and generative AI.
Sridhar N
Performance and Automation Manager
Recognitions
- A highly skilled trainer and performance marketer at Web Converts, specializing in Pay-Per-Click (PPC) campaigns and automation strategies.
Advanced Digital Marketing Course Testimonials
Frequently Asked Advanced Digital Marketing Course Questions
Prodigiter Academy is Bangalore’s premier digital marketing training institute. It offers advanced courses designed to equip students and professionals with in-demand digital marketing skills. Our curriculum combines cutting-edge tools, industry expertise, and real-world applications to prepare you for a successful career in digital marketing.
Our course provides a comprehensive understanding of digital marketing, including SEO, SEM, social media marketing, email marketing, and web analytics. Additionally, it covers Generative AI tools like ChatGPT, Jasper AI, and DALL-E to give you a competitive edge in the industry.
This course is suitable for:
- Students seeking a career in digital marketing.
- Professionals looking to upskill and enhance their marketing capabilities.
- Entrepreneurs aiming to grow their businesses through online marketing.
- Individuals transitioning into the digital marketing domain.
The course spans 2 months:
- 1 months of online, instructor-led training.
- 1 months of in-office internship at Web Converts, where you gain hands-on experience working on live projects.
Yes, we offer placement assistance upon course completion. Our services include resume building, mock interviews, and access to job opportunities through our extensive network of industry partners.
- Real-world experience through in-office internships.
- Access to the latest digital marketing and AI tools.
- Industry-expert trainers with years of hands-on experience.
- Comprehensive placement support and a proven track record of success.
